September 3, 2009

Compaq Cup 2009 Tri nation cricket, HP title sponsor and Ten Sports has broadcast right

Compaq Cup 2009 is perhaps the new steps in Asian Cricket. The upcoming tri-nation cricket series tournament that will be commenced on 8 September in Sri Lanka, sponsored by Indias leading PC brand, HP. This may be the first time that any brand computer producer is going to became the title sponsor in the Asian Cricket tournament. At the middle of August they singed an agreement with the governing committee of the tri-nation series among two most popular cricket teams of sub-continent and the third country is nothing but New Zealand which has been passing time playing Tests and Twenty20s earlier on August.



Shubhodip Pal, Head of Consumer Marketing, Personal Systems Group, Hewlett Packard India said, As cricket fever grips our nation, we at HP are extremely enthusiastic about our association with cricket as we progress to connect more strongly with our customers across different segments. I am sure the Compaq Cup is going to be a thrilling journey for viewers across the world and HP through the Compaq Cup will be able to set new heights in superior experience, enhanced value, viewership and excitement. I take this opportunity to wish all the teams and the players the very best of luck for the Compaq Cup ahead.


Beside the title sponsor I want to mention bout he broadcast right holder which will air the all matches live. Middle East based Satellite TV channel Ten Sports will air the tri-nation cricket series. Although Hewlett-Packard is playing the roll of the title sponsor, it was the sponsor of the IPL T20 cricket tournament.