(SEO: 005380) earned an ad spot in the National Football League Super bowl 2009, one of the most anticipated sports events in USA. The 30 second ad spot will be used to promote the company’s new luxury model car, Hyundai Genesis 2009.
Till now, the marketing and advertising of Hyundai Genesis 2009 were actually handled by Goodby, Silverstein & Partners, and Jack Morton Worldwide. Now, Hyundai Motor wants World Marketing Group to handle its advertising. Goodby, Silverstein & Partners will be working on drawing marketing plans.
In USA, Hyundai Motor has been known to produce low-priced passenger careers. For the first time, the company has ventured into the luxury car segment. Hyundai Genesis 2009 was first unveiled at the Chicago Auto Show and North America International Auto show. Created to compete with cars like Lexus ES, Chrysler 300, and Cadillac CTS, Hyundai Genesis 2009 was launched in July 2008.
Shah Rukh Khan is going to do an item number with Bollywood actress Priyanka Chopra for Priyadarshan's next movie Billoo Barber, which is re-scheduled to hit the Indian cinema in February next year. Shah Rukh Khan plays an important role, portraying a film star in the movie. Director Priyadarshan wanted Shah Rukh Khan to choose some of the leading Bollywood actresses for a few glamorous item numbers in the movie andDeepika Padukone and Kareena Kapoor have already agreed to shake leg with Shah Rukh Khan in item numbers.
The item song with Kareena Kapoor was shot in the very beginning of the shooting. Now, the shooting for the second item song involving Bollywood heartthrob Deepika Padukone and Shah Rukh Khan is going on. The story of the movie is inspired by the story of Lord Krishna and his childhood friend Sudama.
The movie Billoo Barber revolves around the story of a superstar and his childhood friend Billoo (played by Irrfan Khan), a barber by profession. Interestingly, Irrfan Khan plays the male lead role in the movie, even though Shah Rukh Khan was initially offered the role of Billoo, but Mr. Khan opted to take a back seat in the movie.
Hollywood production house Warner Bros lost the case they filed against a Bollywood movie titled “Hari Puttar”, claiming that the title of the movie is very much similar to the title of their Bollywood film “Harry Potter.” However, the Delhi High Court rejected the plea of Warner Bros on this matter, stating that Warner Bros should have filed the case three years ago as the title of the movie was announced in 2005. Moreover, the court also said that the readers would easily make a distinction between Hari Puttar and Harry Potter.
The court said Warner Bros could have brought the case three years ago and said readers could easily distinguish Hari Puttar from Harry Potter.
"The case has been dismissed. The court said that Warner Bros had known the title of the film since 2005 and had delayed bringing the case to court until the last moment," lawyer Pratibha Singh was quoted by news agency AFP as saying.
The stories of the two movies are also very different. Hari Puttar tells the story of a 10-year-old boy who goes to England and gets involved in a mission to save the world. The pre-scheduled release date of the movie, 12 September, was delayed by the court case and now the movie will hit the big screens on 26 September. The movie is made by Mirchi Movies.
Biocon Ltd. (BOM:532523), the leading Indian biotechnology company, has been ranked the seventh largest employer among the top 1000 global biotechnology companies around the world.
Med Ad News, one of the most respected journals in the field of biotechnology, published the list. For the list, the journal mainly considered drug producing firms for they are the key indicators of ongoing and emerging trends in the global pharmaceuticals market.
After the news came out, Kiran Mazumdar-Shaw, Chairman and Managing Director, Biocon Ltd. said that it is a matter of immense pride for Biocon to be ranked amongst the top global league of biotech companies. She further said:
"This is a validation of our consistent effort to attain global leadership. This also highlights the true potential of this sector in a country like India. This industry will be a key driver in India's progress towards economic development,"
In the list, the companies were ranked according to the number of employees and Biocon Ltd. is the only Asian company to be included in the list. In 2007, the number of employees working in Biocon was around 3,000 compared to 2543 in 2006. Biocon Ltd. has been ranked 20th in terms of revenue. Last year, the company earned $27 million in revenue. In terms of research and development, Biocon was obtained 88th position. In 2007, the company spent $11 million in R&D.
Last year’s Bollywood flick “Taare Zameen Par” has been selected as India’s official entry to Oscar. Aamir Khan’s directorial debut saw an extensive success at the box office in India, grossing more than one billion rupees (21 million dollars). "Taare Zameen Par" (Stars on Earth) is a movie that revolves around the story of an eight-year-old boy suffering from dyslexia or learning disorder and relationship with school teacher, the role portrayed by Aamir Khan himself.
This is not the first time that Aamir Khan’s movie has entered into Oscar. Actually, Aamir Khan starrer 2001 movie "Lagaan" (Tax) was the official entry from India to Oscar and reached the top five of the list. "Lagaan" was also released from Aamir Khan Production. However, the actor has recently claimed that he is now better prepared for the forthcoming Oscar and he wants to hire a publicist this time around.
Aamir Khan starrer "Rang de Basanti" was last year’s Oscar nomination from India, but the movie could not go far in the competition. So, Aamir Khan has been a known face in India’s Oscar nominations and the actor thinks he will have advantage as people already know about his previous movies. Now, let us see if Aamir Khan can manage to win the most prestigious Oscar for “Taare Zameen Par”, becoming the only second Indian director after Satyajit Roy.
Chairman and CEO of American cola giant, Pepsi Co. Inc. (NYSE:PEP), Indra Nooyi, declared to invest half billion dollar in the next three years in India. To understand the potential of the Indian market, twenty six members of Pepsi Co’s executive committee have come to India. For the first time, the company’s executive committee meeting will be held in India. Ms. Nooyi said:
“As a tangible sign of our continued confidence in India, I'm delighted to announce that we are expecting to invest a further USD500 million over the next three yrs with the goal of tripling our business here. This investment will create additional 50000 jobs.”
The half billion dollar investment will be used in increasing manufacturing capacity, building strong a marketing infrastructure, research and development, and sustainability.
Ms. Nooyi took over Pepsi Co. in 2006. Since then, she has been trying to rebuild Pepsi Co’s image as a responsible company that comes with products for all kinds of consumers. Indra Nooyi has been aggressively promoting health products because she believes that health drinks is the future market and she wants to be the first one with new products.
For the Indian market, Ms. Nooyi said that her company wants build up a strong market share in health drinks and aerated drinks sector. The former will be labeled as good-for-you products which will make up 30% of Pepsi Co’s product line and the later, fun-for-you will be 80%.
In the last few weeks, there was a controversy about the match between India vs Australian in Indian media. The storm was about which matches are most rivalry, India vs Australia or India vs Pakistan. There are different opinions for different area. Even, the little master Sachin Tendulkar also involved himself in this controversy.He told that the matches India-Australia most accepted than India-Pakistan.
He also recalled the days when Indian team achieved a glorious victory over Australia in its home turf and Australian people liked the sports spirit and competitiveness of Indian team. He said that the Indian players need to be well prepared for coming series
I think there is none who does not know that India-Pakistan matches are the most anticipated matches in the cricket era. Now, question is why? There are many reasons on behalf of this. There are many fans in the subcontinent who lives India, Pakistan, Bangladesh.
Dubbed the "Fab Four", former captains Saurav Ganguly, Rahul Dravid and Sachin Tendulkar plus V S Laxman are coming under pressure ahead of a high-profile home test series against Australia starting on Oct 9.
Why these controversies arise during this time? I think Indian team is in bad position about their senior players. They are out of forms in this time so the selectors are in trouble to declare the team.