Samsung taking over the global laser printer market

Samsung Electronics Corporation (SEO:005930) observed a huge success in its laser printer sales. The company just took over 30.9% share of the global laser printer market with its color laser multi-function printers. According to the latest data of IDC, a reputed market research firm, Samsung’s A4 color laser multi-function printer sold more than 80,000 units in the second quarter of the current fiscal year. Samsung took over its competitors by a difference of 0.5% in Europe and Commonwealth Independent States (CIS), in the second quarter of 2008. Samsung printer took over 29.4% of the European color laser printer market. Samsung printers became the top selling printers in Italy, Germany, UK and other countries. In Italy, Samsung color laser printer acquired 47% of the market share.

This success is the result of Samsung’s innovative product launching activities and high investment in foreign markets. In the beginning of 2008, Samsung organized shows in Europe, South-East Asia and major markets, announced six new printers including CLX-3175FN, the smallest color laser multifunction printer and MultiXpress C8380ND, the fast laser multi-function color printer. Launching of such products in the second quarter pushed the company in the top spot.

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