Yuvraj Singh’s Personalized Cricket Bat from Reebok

Reebok is well known sports based company in the world. It provides different types of equipments. India is a big field for sports based business especially for cricket apparatuses. It started its mission in 1995. Many of the Indian stars batsmen were provided Reebok products. As per as, I can remember that Indian former captain Mohammed Azharuddin used to play with Reebok Bat. The star crickets of Indian crickets Yuvraj Singh also use the product. 

“My bat is the most important part of my cricketing life. My bat has to stand for something I believe in and what I represent, therefore I decided to personalize it”, said Yuvraj Singh. 

Recently, Reebok India has launched a cricket bat where they have used the design of the tattoo of Yuvraj Singh’s arms and the color is golden and black. The official has explained in detailed that I have use as a quote. 

Mr. Sajid Shamim, Executive Director Marketing and Product, Reebok India Company said “Yuvi, as Yuvraj Singh is fondly referred to by his friends, admirers and fans, was the genesis of this new bat sticker. The wings in the design borrowed from the tattoo on Yuvraj’s arm, represents flight, flight towards success and achievement. The black and gold colors used in the design represent power & grit of a sportsperson. And we felt that the combination of the two would symbolize dynamism which has been one quality inherent to Yuvraj Singh’s personality”. 

Although this is a new concept in India but the fans of Yuvraj Singh will be craze to buy this bat. May be the Reebok is using the theme as a marketing policy. 

Source: Reebok India Press Release

http://www.businesswireindia.com/PressRelease.asp?b2mid=17869