Former Miss World Priyanka Chopra has become the Lux brand ambassador of the soap for the star. In the replacement of Kareena Kapoor, Priyanka Chopra become the has selected for the Lux Crystal Shine.
Picture source: www.india-forums.com
According to Sahara Samay, The campaign for the new variant, which features Priyanka, was Indianised from an Argentinean campaign, known as Lux Neon Girl, that has won many creative accolades.
The campaign, which has a neon theme, began with Priyanka unveiling a stunning 30-feet neon hoarding of herself with the Lux Crystal Shine. The hoarding, one of the largest in Mumbai, has been placed at
The event also saw Priyanka Chopra flag off a dazzling neon-lined bus that will be touring several major cities in