January 21, 2008

Digital power in Bollywood

India is developing day by day, especially by its economy, education, culture and IT side. These changes were being observing about last two Decades. In future India may claim to share world leadership.

To turned a share of world leader of a country need different excellence. India is the second largest populous country in the world, so the country has mega manpower besides it has fourth-largest army, huge weapons and the country has the fifth largest economy although many people remain in poor condition. Obliviously these may the measure leadership or strength of a country. The country may overtake the highest populous country China by its different strength within 2030.

Besides these India’s has “soft power”, which has influenced over United States and United Kingdom. Indian TV, culture, movie, drama are influence through the people of this area. In this twenty-first century its popularity are increasing gradually. As for example most of the Afghan follow Indian TV serials through popular ‘Saas’ TV, although the country is deeply Islamic conservative. It is true that this soft power can’t do anything with govt. propaganda.

Bollywood movies have created extra attention to India among the past countries people during recent years. Although many of the people of these areas couldn’t understand Hindi language but they can realize the sprit of any film of Bollywood. Few years age an Indian ambassador of Damacus said that the only publicly displayed portraits as big as those of then-President Hafez al-Assad were of the Bollywood superstar Amitabh Bachchan. Indian music and dance have created seem effect around the world as well.

Indian bhangra is introduced into a Western pop record or a choreographer invents a fusion of Kathak and ballet, women win the Miss World and Miss Universe contest, Monson Wedding wows the critics and Lagaan select for Oscar nomination, writers win the Booker or Pultizer Prize or Nobel Prizes. So, Indian’s soft power is enhanced.

Source: The Daily Times