Samsung Electronics Corporation (SEO:005930) observed a huge success in its laser printer sales. The company just took over 30.9% share of the global laser printer market with its color laser multi-function printers. According to the latest data of IDC, a reputed market research firm, Samsung’s A4 color laser multi-function printer sold more than 80,000 units in the second quarter of the current fiscal year. Samsung took over its competitors by a difference of 0.5% in
This success is the result of Samsung’s innovative product launching activities and high investment in foreign markets. In the beginning of 2008, Samsung organized shows in Europe, South-East Asia and major markets, announced six new printers including CLX-3175FN, the smallest color laser multifunction printer and MultiXpress C8380ND, the fast laser multi-function color printer. Launching of such products in the second quarter pushed the company in the top spot.