http://www.all37.com/2009/01/sri-lanka-vs-india-2nd-odi-live-score.html
Cricinfo reported:
Nimbus Sports executive vice- president hoped "As a sportsmarketing and production company, it has always been our aim to provide quality sports and cricketing action to the subcontinent and to the cricket fan worldwide."
If you visit the NEO Cricket web site you will see add that is showing the time of live telecast. NEO has secured the broadcast right for tune of six million dollars. With this contact it will get permission to telecast the five matches ODI and a single Twenty20 international match. May be another two television channels took parts in this bid.