Some Multiplex and cinema theatre owners of Mumbai want to display world cup cricket matches. They have started to talk with the ESPN Star Sports (ESS) to obtain rights to show matches. ESPN Star Sports (ESS) is the official telecast rights holder of the World Cup Cricket. ESS has not given any final words to any party and still negotiating with several parties.
Indian Television Wrote:
Said Cinemax CEO Sunil Punjabi, "We have had talks with the rights holder for live screening for the World Cup. There are issues like commercial rights and delivery that are to be sorted out. We are expecting that by the first week of February, this will be sorted out."
Last year many Multiplex displayed IPL matches live. PVR, a leading Multiplex, screened 48 IPL matches last year.