August 7, 2010

ESPN Star Sports to select B Bachchan as brand ambassador, Broadcast in169 countries

Indian Premier League or Champion League cricket is totally charming place of the Bollywood stars. The audiences who watched the billion dollar tournament has experience to be popular with the superstars. This year, the views will meet with a new face but very well known person of bollywood named Big Bachchan.

You already been heard that the Cricket Champions League will be held in South Africa under the title of Airtel Champions League T20 earlier. Popular sports ESPN Star Sports (ESS) channel will telecast the whole matches this year. The channel has selected actor Amitabh Bachchan as the brand ambassador for promotion.

The important thing of the event of the tournament this year is, ESS is spending a large number of bucks for marketing to make a big buzz over the globe. The tournament will be started from 10 September in ohannesburg. IPL season 3 runners-up Mumbai Indian will take on South Africa’s Highveld Lions in the opening match.

In a speech ESS Managing Director Manu Sawhn explained that they are they will broadcast the Airtel Champions League T20 in 169 countries in 14 languages.