In order to meet the growing demands of the consumers, reputed Japanese supermarkets are now starting their online shopping services or strengthening such operations. Users of these services are going pay several hundred yen for each goods delivered. If amount purchased crosses a certain limit then the user will receive free delivery service. Through the online service customers will be able to order and purchase food items and other goods of daily necessities. The goods will be delivered to them the next day or on the day of purchase.
Super markets are mainly targeting expecting mothers, mothers with small children, working women, elderly people and companies. Because of the rising fuel price, some buyers will find the service a better option. Seiyu Ltd., a subsidiary of Wal-Mart Stores Inc. (NYSE:WMT) is the first company to introduce the service back in 2000. At present, 47 Seiyu outlets around