September 23, 2008

Hyundai Motor Company will promote Hyundai Genesis 2009 at the NFL Super Bowl 2009

Famous South Korean auto-maker, Hyundai Motor Company

(SEO: 005380) earned an ad spot in the National Football League Super bowl 2009, one of the most anticipated sports events in USA. The 30 second ad spot will be used to promote the company’s new luxury model car, Hyundai Genesis 2009.

Till now, the marketing and advertising of Hyundai Genesis 2009 were actually handled by Goodby, Silverstein & Partners, and Jack Morton Worldwide. Now, Hyundai Motor wants World Marketing Group to handle its advertising. Goodby, Silverstein & Partners will be working on drawing marketing plans.

In USA, Hyundai Motor has been known to produce low-priced passenger careers. For the first time, the company has ventured into the luxury car segment. Hyundai Genesis 2009 was first unveiled at the Chicago Auto Show and North America International Auto show. Created to compete with cars like Lexus ES, Chrysler 300, and Cadillac CTS, Hyundai Genesis 2009 was launched in July 2008.

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