September 29, 2008

‘Drona’ Comic Books to be Available in the Market within 30 September

Abhishek Bachchan and Priyanka Chopra starrer Drona will get released on next Thursday on 2rd October 2008 globally. The big budget movie is expected to be a big hit during Eid festival. Meanwhile, reports out in the media suggest that a comic book series based on the movie Drona will be released in the country. Titled “The Adventures of Drona”, the comic series will include a number of books that will be available in the market subsequently.

The first book titled ‘The Crowning’ will be available in different departmental and book stores across the county by 30 September before the movie hits the screens. The book will serve as a prologue to the movie. The Crowning will establish the title character of the movie, Drona. The later books of the comic series will focus on other major characters of the movie- Sonia and Riz Raizada.

Businessofcinema reported:

"We realized the potential of making Drona comic books while working on the merchandise with Turner. Some parts of this comic book will be seen in the movie also. We plan to publish a series of books after this one," said producer Shrishti Arya.

The movie will be distributed by Euro Kids and will hit the market with the price tag of Rs. 50. Initially, 20,000 printed copies will be available across Shoppers Stop, Future Group and other book stores. Besides the comic book, some other merchandise products including clothes, swords, mugs, books, tiffin boxes, e-cards etc. will be available in various stores.

I think, it was a very good decision taken by Drona producers to publish a comic book based on the theme of the movie Drona. It will definitely work well as a promotion tools for the movie and will help the movie to get more exposure in the box office.