In order to compete with Nokia’s “Comes With Music” music service, Sony Ericsson Mobile Communications AB has declared to start its own song download service. The music service named “PlayNow plus,” will be launched in
The service, PlayNow Pus, will be powered by Omnifone and will offer all-you-can-eat music from the four largest recording labels and independent labels for a monthly fee. The music will come with digital rights management, but executives said users will be able to keep 100 DRM-free songs for each six months of their contract.
For allowing the music service to operate on the network, the operator will get a share of the monthly revenue. This puts Sony Ericsson’s music service in a serious competition with that of Nokia because Nokia offers music phones through subscription. It does not sell tracks and albums. Under “PlayNowplus” system, mobile phone users will not have to worry about paying high data charges for downloading music.
“PlayNow plus” will offer customers to choose from a collection of five million DRM music tracks from four major international music companies: EMI, Sony BMG, Universal Music Group and Warner Music. In addition, there will be thousands of independent local music labels.