Raymond Bickson, Managing Director, Indian Hotel Co. Ltd., told reporters, that sixteen properties of the “Taj brand” would be included to the new brand and ten more have been signed up. Officials are negotiating for another fifteen. He also added that the leisure segment in the country is growing at a healthy pace and the new brand would target the emerging guest profile.
The new brand will be included in the luxury segment and room charge would be the same to those of the Taj Brand depending on the location. The hotels will have special menus for health conscious consumers and other round the clock facilities like laundry, in-house dining. The company is going to invest Rs. 4-5 million per room.