September 20, 2008

Hyundai Organizes ‘Kappa Challenge’ for i10 Car

In a move to promote Hyundai i10 car equipped with Kappa engine, Hyundai Motor India Limited (HMIL) has recently launched a program named 'Kappa Challenge'- in which the company’s existing and potential customers will be able to compare the Kappa engine with other engines available in the market. The program is now going on in 10 different cities in India. The participants will get the experience of driving cars equipped with Kappa engine and other cars equipped with other competing engines in the market. Thus, the participants will be bale to make a compare between the two engines and know which engine is superior.

Economic Times reported:

Throughout the session the participants will be test driving the i10 Kappa and the competitor cars in different driving and parking conditions and will be assessed on their driving & parking skills. All the participants will be handed out an assured gift apart from the grand prize of an i10 Kappa to be won through lucky draw.

Hyundai Motor India Limited, a subsidiary of South Korea’s auto maker Hyundai Motor Company, launched its compact car i10, manufactured exclusively in the Company’s Chennai plant, earlier this year. Hyundai i10 has seen extensive success since it came to the market. Hyundai i10 is currently being exported to 96 different countries across the world. Initially, Hyundai i10 was not equipped with the company’s latest Kappa engine, but now having seen the demand of i10, Hyundai has introduced Kappa version of Hyundai i10. Hyundai i20 is expected to hit the market by the end of this year and will come equipped with Kappa engine.