April 20, 2008

Sony SetMax’s popularity increase for Telecasting IPL T20

Indian Sony Television and Singapore based World Sport Group acquired the Global telecast media right for ten years. It is a record of highest paid of US$1.026 billion. SetMAX is not a professional sports telecast channel but after get the DLF IPL telecast right it is getting a huge support from viewership. According to Audience Measurement & Analytics it is getting 2.1 percent market share.

The viewership of Sony SetMax during the three-hour period on Friday was way ahead of channels across the board. According to the agency, the closest competitor was Zee, which garnered a market share of 7 per cent. While Star Plus got a market share of 4.6 per cent, 9X was at 2 per cent, Sony Entertainment Television — another channel from the group — at 1.8 per cent and NDTV Imagine at 1.5 percent.

In spite of huge support, the authority is afraid of a quiz program that will be anchored by bollywood superstar and Kolkata Knight Riders owner Shah Rukh Khan.

The large viewership of IPL, according to industry experts, can be challenged only by Shah Rukh Khan’s new quiz programme “Kya Aap Paanchvi Pass Se Tez Hai”, which will be telecast on Star Plus from April 25 during the peak time of the matches (8pm to 9pm).

Shah Rukh Khan is not only the most popular actor but also anchor too. On the other hand Cricket is more popular than him. So I think there is not matter of afraid about the Quiz show.